Made Simply Boutique

Scope of Work

Brand Design / UX Design / Ecommerce

Client Summary

Made Simply Boutique is a NYC-based artisan jewelry company with over 15 years of craftsmanship in simple and elegant designs, using high-end metals and stones. Inspired by the tastes of the modern woman, Made Simply’s collections range from minimalist to bold to classic.

The Project

Made Simply was seeking a new logo design that reflected the high-end sophistication of its brand. The jewelry company also needed an e-commerce website to reach both existing and new customers, with a simple content management system for its team to manage and fulfill orders.  

The challenge was twofold. In order to craft a logo for Made Simply, we first needed to invent a brand identity that conveyed the company’s essence. This brand identity would also shape the e-commerce experience that we would design for Made Simply.